Rework Project Accelerator Generated this Contractor $700,000+ in 5 Months
A.W. Puma Home Services had the skill and reputation to deliver premium HVAC projects — but owner Albert was stuck with wasted ad spend, low-margin warranty leads, and an unpredictable sales pipeline. Despite closing jobs when opportunities arose, the lack of consistent, high-quality homeowners made growth nearly impossible.
That’s when Albert partnered with Rework Consulting. Through our Rework Project Accelerator, we built a predictable lead-to-estimate system: strategic ad campaigns on Facebook and Google, a CRM with automated follow-ups, and trained sales reps qualifying leads within minutes. The result? $700K in revenue, a 44x ROAS, an average job value of $28,839, and a clear path from $300K to far past 7 figures.
Category
Rework Project System
Industry
HVAC Contractor
Services
Facebook Ads + Appointment Booking
Goal
7 Figures in Revenue
Behind the scenes with Albert owner of A.W. Puma Home Services
Challenge
Albert’s HVAC company was stuck in a frustrating cycle:
Inconsistent lead flow — jobs came in waves, leaving his pipeline unpredictable.
Low-quality leads — most of what he got were warranty company jobs with slim margins.
Wasted ad spend — tens of thousands of dollars had been burned on marketing campaigns that didn’t deliver.
Sales bottlenecks — leads that did come in weren’t being qualified quickly, costing him missed opportunities.
Even though Albert knew marketing should work, past failures left him nervous about trying again. What he wanted was simple but powerful: a way to consistently attract high-ticket homeowners, have every lead followed up with immediately, and free up his time to focus on running his company.
Strategy
Rework Project Accelerator
We began by implementing the Rework Project Accelerator, a full-stack growth system designed to take Albert out of the “feast or famine” cycle.
Messaging & Market Strategy
We researched his market deeply, identifying homeowners’ biggest fears: hiring the wrong contractor.
Using this insight, we crafted ad messaging that spoke directly to those concerns, positioning Albert as the trusted choice.
System Build-Out
Implemented a complete CRM with tracking, automated follow-ups, and email nurturing sequences.
Designed a pipeline that booked his calendar with serious homeowners, not warranty jobs.
Sales Team Integration
Placed trained reps to call every inbound lead within 5 minutes of opting in.
Equipped them with sales training to move beyond “telling” and start truly closing.
Instituted objection-handling processes, contract best practices, and step-by-step rep coaching.
Advertising Campaigns
Launched Facebook and Google Ads targeting high-value homeowners.
Ads were backed by scroll-stopping creatives, funnels designed to convert, and offers aligned with what homeowners in his area truly wanted.
Results
$700,000 in revenue generated within the campaign window.
44x ROAS on ad spend spending $15,909
Average job value: $28,839.
Cost per lead: $30 | Cost per appointment: $129.
Closing rate improved to 30%, with reps consistently converting high-ticket projects.
Kept a 42% Profit Margin
Helped Albert’s team refine SOPs and streamline his in-person estimating process for smoother operations
Challenges Encountered
Growth created new challenges. After closing 31 jobs, Albert’s main bottleneck wasn’t getting work — it was fulfilling it all in a timely manner. Scaling manpower and maintaining quality became the new frontier.
Solution
By pairing our Rework Project Accelerator with dedicated sales training and full-funnel marketing, Albert was able to break free from low-margin warranty leads and unpredictable revenue.
We took Albert from $300K to far past 7 figures, building a lead-to-estimate system that not only delivered consistent, qualified homeowners but also positioned his business as the trusted contractor in his market.